The launch of Ice River Green: a new genuinely green and retail friendly brand
Introducing Ice River Green, a new brand of pristine, refreshing water that is genuinely green. How? The bottles are made of 100% recycled green plastic that might otherwise be “downcycled”, ultimately going to landfill. No coloring or dye is added to make them look environmental. No new plastic is used.
The package won a DuPont Award, a world-leading competition, for innovation in responsible packaging.
Ice River Green is available in 1/2 liter and 4 gallons. The bottles are made of 100% recycled plastic, are BPA free, and are fully recyclable in a never ending loop.
The water cooler bottles have several other advantages over traditional multi-use bottles:• They are new every time • No troublesome multi-use deposits • Eliminates storing and handling of bulky empties • No scratched and worn bottles
Ice River Springs is the only beverage company in North America with recycling operation sorting and processing used bottles to produce food grade plastic flakes to make new bottles in a closed loop.
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