In Western Canada, the large blue-tinted bottles used for water coolers have been turning green and the initiative has been recognized with a DuPont Awards for packaging innovation.
The DuPont Awards, a world-leading packaging competition, recognizes and honors packaging excellence. The Ice River Springs green bottle won in the Responsible Packaging category. “It is a great winner because of its attention to environmental implications, its investment in great technology, and its good use of recycled material,” stated Anthony Wong, one of the judges. “We were really impressed.”
Ice River Springs introduced the green bottle in 2014 under the rallying cry of “Nothing. It’s worth fighting for.” Ice River is the only beverage company in North America that sorts and processes PET packaging into food-grade plastic to make 100% recycled bottles. They found there was plenty of demand for clear recycled PET but the green plastic was often finding its way into landfill.
“There is enough plastic in the world today, we just need to find ways to reuse it,” stated Jamie Gott, President of Ice River Springs. “By launching the green bottle, we could recycle green bottles in a never-ending loop, reducing waste and minimizing our environmental impact.”
In addition to being more environmentally friendly, the green 4 gallon water cooler bottles have many benefits for consumers and retailers. They are easier to handle and can be collapsed and collected through municipal recycling programs to become new bottles and fresh every time.
Consumers and retailers find the benefits appealing and since launch, sales have surged significantly. Ice River Springs has plans to introduce the green bottle elsewhere in Canada and the US.
Further details on the DuPont Packaging Awards can be found here:
Share this news: